Utilising content marketing metrics and social networks for academic visibility

There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars.peer-reviewe

'Cloud computing' in library automation: benefits and drawbacks

In recent years it has become common to hear about the virtues and benefits of the so-called ¿cloud¿ for the use of corporate software. Although the use of the cloud in the business environment has already transformed the concept of data storage and resource management, its use in the field of libraries and information centers is somewhat less widespread. This article aims to outline its benefits and drawbacks.Lloret Romero, MN. (2012). 'Cloud computing' in library automation: benefits and drawbacks. Bottom Line. 25(3):110-115. doi:10.1108/08880451211276566S110115253Choubey, R., Dubey, R. and Bhattacharjee, J. (2011), “A survey on cloud computing security, challenges and threats”,International Journal of Engineering Science and Technology, Vol. 3 No. 3.Creeger, M. (2009), “Cloud computing: an overview”,ACM Queue, Vol. 7 No. 5

ROI. Measuring the social media return on investment in a library

Purpose: In all projections for 2011, ROI has become of the great challenges of social media marketing for the business environment. However in the case of non-profit organizations, there is no need for such calculations. It is not as necessary to know how the effort made in these media compares to the benefits that can be obtained. This paper aims to compare the parameters governing social media ROI at an enterprise level and at the level of non-profit institutions. Additionally, the use of social media tools in a strategic plan and to save costs in the institution is discussed. Design/methodology/approach: Where ROI is defined as a mere indicator of return on investment, it involves the direct costs and revenues of each transaction. Combining the world of social media marketing, which is full of intangibles, with the current crisis makes knowing "real" return one of the greatest current needs. When demanding returns from institutions that have never been analyzed from this standpoint, it is important to understand how a tool like this can be used to justify an entity's visibility, brand improvement and ultimately, an increase in the institution's quality and use by users. Also, it should be taken into account that while in 2010 branding was the primary goal of communication in social media, this year in view of the increasingly endemic crisis, a ROI analysis can help an institution to evidence how the cost savings inherent in using these as opposed to former marketing tools substantiate their use. However, this interest involves a great risk of simplification. Findings: The analysis used to measure ROI can follow these lines: The consumption by previous users can be compared with that of current arrivals on the network. Comparisons can be made between the behavior of a user prior to following the library on social media and after doing so. The extent to which the success of new developments, events etc. has improved after being communicated in social networks can be measured. The influence of brand perception on users' consumption and the extent to which the new media have changed this perception can be measured. Originality/value: Conducting a ROI analysis of a library's social media marketing campaign can help it evaluate various aspects in the library. Social media can be considered as an interesting information dissemination tool requiring only minimal effort which can be used by the library to promote reading and publicize its informational and cultural efforts. Social media can also be used as dynamic, provision of service and marketing resources with a clear reduction in costs compared to other more traditional types of advertising and publicizing. Given that in the management of these tools, it is the contents and ideas that are essential rather than the economic resources available, social media are particularly useful for small and medium libraries as they provide the possibility of increasing the visibility of the institution and improving its service and its users' experience. Opening a new channel of communication with users on the internet is a challenge for libraries that can be optimized with the development of a strategy for the use of social media. The library should make an effort to manage these resources efficiently and obtain the largest possible return on their use. © Emerald Group Publishing Limited.Lloret Romero, MN. (2011). ROI. Measuring the social media return on investment in a library. The Bottom Line: Managing Library Finances. 24(2):145-151. doi:10.1108/08880451111169223S145151242Gómez Pereda, N. and Merlo Vega, J.A. (2010), “Experiencias bibliotecarias con las tecnologías sociales: dossier”, Educación y biblioteca, Vol. 177, pp. 58‐125.Zarabozo, A. (2008), “Blogs y bibliotecas”, Biblioasturias, No. 11, pp. 10‐12

Model for the centralized acquisition of collections in times of crisis

The paper discusses how the inclusion of digital collections has led to a new licensing model that has changed the financial management and administration of budgets for the purchase of collections, starting with the acquisition of scientific journals for specialized centers and extending to all types of resource materials.Lloret Romero, MN. (2012). Model for the centralized acquisition of collections in times of crisis. Bottom Line. 25(4):59-63. doi:10.1108/08880451211292603S5963254Frazier, K. (2001), “The librarian's dilemma: contemplating the costs of the ‘big deal’”, D‐Lib Magazine, Vol. 7 No. 3, available at: www.dlib.org/dlib/march01/frazier/03frazier.html.Best, R. D. (2009). Is the «Big Deal» Dead? The Serials Librarian, 57(4), 353-363. doi:10.1080/03615260903203702Gatten, J.N. and Sanville, T. (2004), “An orderly retreat from the big deal: is it possible for consortia?”, D‐Lib Magazine, Vol. 10 No. 10, available at: www.dlib.org/dlib/october04/gatten/10gatten.html.Oder, N. (2010), “UC libraries, Nature Publishing Group in heated dispute over pricing; Boycott possible”, Library Journal, 10 June, available at: www.libraryjournal.com/lj/home/885271264/uc_libraries_nature_publishing_group.html.csp.Pesch, O. (2008). Library Standards and E-Resource Management: A Survey of Current Initiatives and Standards Efforts. The Serials Librarian, 55(3), 481-486. doi:10.1080/03615260802059965Peters, T. A. (2001). What’s the big deal? The Journal of Academic Librarianship, 27(4), 302-304. doi:10.1016/s0099-1333(01)00232-

Presentación del proyecto: guía metodológica para la implantación de una biblioteca digital universitaria

El artículo pretende ser una presentación del trabajo realizado por el Departamento de Documentación e Historia del Arte de la Universidad Politécnica, la Biblioteca de la misma universidad y la Biblioteca Universitaria de Florida Centre de Formación, fruto del proyecto presentado bajo subvención a la Secretaría de Estado de Universidades, y actualmente accesible en http://www.biblioteca-digital.net Se parte de la escasa información, escrita y normalizada, existente en nuestro país en el planteamiento y la implantación de las biblioteca digitales. Siendo un tema de actualidad y teniendo un uso creciente en la enseñanza, se consideró adecuado abordar el temadesde una perspectiva práctica.This article introduces work carried out by the Department of Documentation and History of Art at the Universidad Politécnica de Valencia, the Library at this university and the Florida Centre de Formació university Library; the work is the result of a project funded by the Secretaría de Estado de Universidades and is now accessible at http://www.biblioteca-digital.net. The work starts from the scant written, standardized information on the planning and setting up of digital libraries available in this country. Owing to its being a matter of great interest at the present time and of growing use in teaching, it was thought appropriate to approach the subject from a practical viewpoint. The following topics are described and developed: Analysis of the initial condition at the center. Auto evaluation Project planning methodology. Study of costs of setting up a digital library. Study of possibilities of collaborative work with consortiums and with the different member libraries. Legal requirements for the setting up of a digital library system. The conclusion reached is that there is a need for more experience in the field of digital libraries and the professional community is encouraged to make suggestions about the project

Cultural Peer Production in Times of Crisis

The current crisis has called into question the validity of the two main logics that have dominated cultural production in recent years, that is the capitalist market and the welfare state. According to the first one, cultural production is considered as a mere object of consumption controlled exclusively by the law of supply and demand. This logic has gone into crisis since the power of consumption of many citizens has decreased, therefore cultural offerings have been reduced. As an alternative to this private logic of cultural production, the state logic has intended to enhance the number of cultural producers by means of different subsidies. However, over the last five years we have witnessed how different Western European States have dramatically reduced the budgetary allocations for culture. The main result of this crisis is the fact that cultural production has been left in the hands of big private companies whose economic power enables them to monopolize it, thus reducing its plurality and diversity dangerously. As an alternative to this situation, new proposals emerge with the aim to democratize cultural production without depending on the rules established by the liberal market or the State¿s subsidies. These proposals are a consequence of the development of peer-to-peer (P2P) communication technologies. The convergence of free web platforms and free software that allow users to share their own resources and to have access to materials produced by others have changed the field of traditional production. The emergence of peer-to-peer collaborative projects forces us to question the traditional production model. In the following text we will tackle in a theoretical way how the P2P production model is proposed as the best alternative to face the crisis in the contemporary cultural panorama. This theoretical approach will be accompanied by the description of some P2P projects that have been developed in the fields of art, cinema, photography or theatre.García Puchades, W.; Lloret Romero, MN. (2013). Cultural Peer Production in Times of Crisis. International Journal of Technology, Knowledge and Society. 9(3):163-170. http://hdl.handle.net/10251/38900S1631709

La identidad global en la sociedad conectada. Nuevas formas de difusión del pensamiento político

Inmersos el siglo XXI y sumidos en los que llamamos «La sociedad de la Información». Nos encontramos frente a una encrucijada difícil de superar. La velocidad de los últimos años nos ha dejado un sabor amargo sobre el carácter tangible de las nuevas tecnologías y lo que nos pueden deparar para el desarrollo de una sociedad mejor, mas justa, más humana. La gran burbuja creada alrededor de las tecnologías nos ha llevado a crear conceptos que raramente se asemejan a la situación real en la que vivimos. La mal llamada «Aldea Global» que nos presentaba el desarrollo tecnológico se ha dado la vuelta y nos esta enseñando otras caras. La desigualdad social, falta real de acceso a la información de la mayoría de los ciudadanos. Frente a lo que se ha llamado la liberalización del acceso a la información nos hemos encontrado con un espejismo que solamente nos presenta una información sesgada y manipulada como nunca se había conocido en otros medios de comunicación. La aldea global se presenta como un reducto generador de lo que podríamos llamar la identidad global alejándose de las primeras definiciones de dicho termino. Pero es real esa identidad global? Existen formas de difundir pensamiento y conocimiento que apoyen la generación de una identidad global

Integración e interoperabilidad hacia la mejora de los servicios para el usuario

Presentación en las XI Jormadas de la Asociación de Usuarios de Ex Libris en España (Expania) celebradas en la Universidad Politécnica de Valencia (UPV) el 4 y 5 de junio de 2014, con un programa centrado en la interoperabilidad y la integración de servicios y datos.Desde el principio los SIGBs se han centrado en la gestión de la colección: compras, catalogación, préstamo, ubicación en estanterías (inventario), y más recientemente préstamo interbibliotecario. Sin embargo actualmente las bibliotecas ofertan nuevos servicios que suponen nuevos ámbitos de gestión: asesoramiento a investigadores; publicación en sistemas OJS¿; difusión de contenidos en repositorios; implicación en planes de docencia, temas de derechos de autor¿ En este nuevo contexto, la presente comunicación aborda el problema desde la posición de un docente universitario especializado en documentación y bibliotecas ¿Habría que ir a un nuevo concepto de sistema integrado que abarcara estos nuevos ámbitos? ¿Cómo se preve que evolucione el mercado de los sistemas de gestión de biblioteca? ¿Qué dice el estado del arte al respecto?.Lloret Romero, MN. (2014). Integración e interoperabilidad hacia la mejora de los servicios para el usuario. http://hdl.handle.net/10251/38158

Human exceptional longevity: transcriptome from centenarians is distinct from septuagenarians and reveals a role of Bcl-xL in successful aging

24 páginas, 7 figuras. Borras C, et al. Human exceptional longevity: transcriptome from centenarians is distinct from septuagenarians and reveals a role of Bcl-xL in successful aging. Aging (Albany NY). 2016 Oct 28;8(12):3185-3208. doi: 10.18632/aging.101078.Centenarians not only enjoy an extraordinary aging, but also show a compression of morbidity. Using functional transcriptomic analysis of peripheral blood mononuclear cells (PMBC) we identified 1721 mRNAs differentially expressed by centenarians when compared with septuagenarians and young people. Sub-network analysis led us to identify Bcl-xL as an important gene up-regulated in centenarians. It is involved in the control of apoptosis, cellular damage protection and also in modulation of immune response, all associated to healthy aging. Indeed, centenarians display lower plasma cytochrome C levels, higher mitochondrial membrane potential and also less cellular damage accumulation than septuagenarians. Leukocyte chemotaxis and NK cell activity are significantly impaired in septuagenarians compared with young people whereas centenarians maintain them. To further ascertain the functional role of Bcl-xL in cellular aging, we found that lymphocytes from septuagenarians transduced with Bcl-xL display a reduction in senescent-related markers. Finally, to demonstrate the role of Bcl-xL in longevity at the organism level, C. elegans bearing a gain of function mutation in the Bcl-xL ortholog ced-9, showed a significant increase in mean and maximal life span. These results show that mRNA expression in centenarians is unique and reveals that Bcl-xL plays an important role in exceptional aging.This work was supported by grants SAF2013-44663-R, from the Spanish Ministry of Education and Science (MEC); ISCIII2012-RED-43-029 from the “Red Tematica de investigacion cooperative en envejecimiento y fragilidad” (RETICEF); PROMETEOII/2014/056 from "Conselleria d’Educació, Cultura I Esport de la Generalitat Valenciana"; and EU Funded CM1001 and FRAILOMIC-HEALTH.2012.2.1.1-2 (To J.V) APM-03/15 from Conselleria de Sanitat, AICO/2016/067 and from Conselleria d’Educació, Cultura i Esport de la Generalitat Valenciana, Intramural Grant from INCLIVA (to C.B.),VAL i+d Fellowship from Generalitat Valenciana (to C.L.-F.) and Marie Curie Career Integration Grant (to N.F). This study has been co-financed by FEDER funds from the European Union.Peer reviewe